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Founded in October 1990, Xinhualian Group started from international trade. After 25 years of continuous and rapid development, Xinhualian Group has become a large modern enterprise group covering multiple industries such as real estate, mining, petroleum, chemical industry, and finance. At present, the Group has more than 80 wholly-owned, holding and equity-owned companies, including 8 listed companies with equity and shareholdings. The company's distribution and main business covers more than 20 domestic provinces, municipalities, autonomous regions and more than 40 countries and regions. Now has more than 43,000 employees, annual operating income of nearly 57 billion yuan, and total corporate assets of nearly 50 billion yuan.

Over the past 25 years, the group has successfully created and cooperated to create a series of well-known brands in the industry, including Dongyue Chemical, Hualian Ceramics, Xinhualian Real Estate, Jinliufu Wine, Shangri-La Tibetan Secret, and Open Smile Wine. Ranked among the Top 500 Chinese Enterprises and Top 100 Chinese Private Enterprises in the year, and was rated as "National Advanced Unit in Employment", "China's Excellent Private Enterprise", "Chinese Enterprise Culture Construction" Outstanding enterprises "" China's top ten charitable enterprises "and" China's top 100 most vital enterprises "and so on.

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